110th Issue of

From Silent to Seen Newsletter

Reader,

I've always believed in this quote “it’s not what you say, but how you say it”. But yesterday morning:
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I was sitting in my living room couch by myself & came to this realization that this quote is NOT really true.
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95% coaches use it to emphasize the importance of delivery
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But it’s misleading. Big time.
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You see… what it means that all that matters is:
- your tone of voice
- body language
- eye contact
- energy
- pacing
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That’s it. Nothing else really matters.
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BUT wait… what about:
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- your message & ideas: the thing you’ve earned the right to talk about?
- intros to hook attention before presenting your ideas?
- stories to make ideas relevant to the audience?
- words to make your ideas come to life?
- metaphors to make ideas memorable?
- analogies to make ideas relatable?
- structure to organise your ideas?
- examples to simplify your ideas?
- data to support your ideas?
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And if we subtract WHO & WHAT from presentations/ talks, what are we really left with?
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FLUFF! Yeah, pure fluff.
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So the right ingredients for a “memorable” presentation are:
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WHO says it.
WHAT you say.
HOW you say it.
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All of it matters!

-Waqas

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